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Brand Education Tools

 

Once the problems are identified you need to repair them and make sure that they will not occur again. This requires brand education tools, such as a clear and practical style guide, and a brand website with all of the downloadable files vendors and marketers need.

When the passive approach to brand education is not enough, we can create a brand overview presentation to be used with brand boot camps, roadshows, and new hire orientations. We can also help you set up a brand council for key stakeholders with a sample agenda for a first meeting.

When you help employees understand how a strong brand actually makes their jobs easier and more effective, you will start turning mavericks into evangelists, and you won't have to play "logo cop" anymore.